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Build the business you're capable of building
Growing a stronger business requires more than knowledge. It requires making better decisions, applying them consistently and strengthening the different parts of the business together.
Our Journeys bring together learning, practical exercises and personalised coaching to help you work towards a specific goal, whether that means improving an existing business or preparing for a new stage in your entrepreneurial life.
Guided programmes · Built around your business
Building a stronger business requires seeing the bigger picture
A personal approach to developing your business further
Our Journeys are not traditional accelerator, incubator or cohort-based programs.
Rather than joining a group of entrepreneurs who work through the same programme at the same time, you follow a structured Journey centred on your own business and what you want to achieve.
You have the opportunity to explore challenges in greater depth, spend time on what matters most to your business and discuss your findings and decisions directly with your coach.
There is no need to limit your discussions to questions that are relevant to everyone, or adapt your priorities to those of a group. The focus remains on the progress you’re making in your own business.
Lasting business improvement rarely comes from solving one isolated problem. It comes from understanding how the different parts of the business work together, and strengthening them together.
You bring the knowledge and experience of your own business. We bring new perspectives, structured thinking and the willingness to ask difficult questions. Sometimes that means giving our famous “brutally honest feedback”, always with the intention of helping you make better-informed decisions.
Every business follows a different path
Where a Chapter helps you work deeply on one part of your business, a Journey brings several areas together around a larger goal such as becoming more profitable, preparing for investment or navigating the move into entrepreneurship.
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No two businesses are exactly alike.
For that reason, we have designed two types of Business Journeys. One is built around the challenge your business is facing. The other is built around the journey you are taking as an entrepreneur.
⭐️ Some entrepreneurs are working towards a specific business objective, such as becoming more profitable or preparing for investment. For these founders we designed our Goal-Based Business Journeys.
⭐️ Others are navigating a major transition like leaving employment, taking over a family business, or starting a business after a successful corporate career. For these founders we designed our Life Transition Journeys.
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Interested in a Journey? We start with a conversation about your business, what you’re hoping to achieve and whether the programme is a good fit. You can ask questions, discuss the practical arrangements and decide whether you’d like to proceed.
Goal-Based Business Journeys
Designed around the business outcome you want to achieve.
You may know what you want to improve in your business without knowing exactly how to get there. These Journeys give you the structure and personal guidance to take a closer look at your business, consider your options, identify what needs to change and work out how to put those changes into practice.
Create a More Profitable Business
For businesses generating sales but struggling to translate those sales into sustainable profitability.
Ideal for: Businesses with an established product or service that want to understand what is driving their financial performance and identify opportunities to improve profitability.
During this Journey: Explore the drivers of your profitability, examine the choices affecting your margins and cash flow, and develop a practical plan for improving financial performance.
Duration: 12 weeks
Investment: US$ 795 | KSh 95,000
Payment in instalments available
Interested in this Journey?
Request an introductory call to discuss your plans, learn more about the programme and see whether it’s the right fit: Email · WhatsApp
Get Investment Ready
Prepare your business for growth by strengthening the fundamentals investors, lenders and strategic partners look for before committing capital.
Ideal for: Businesses considering external funding that want to understand what potential investors or lenders will look for, identify gaps in their readiness and prepare for the funding process.
During this Journey: Assess how ready your business is for external funding, determine what financing you need and why, and work through the financial, commercial and operational questions potential funders are likely to ask. Develop a stronger investment case supported by realistic plans and evidence.
Duration: 12 weeks
Investment: US$ 795 | KSh 95,000
Payment in instalments available
Interested in this Journey?
Request an introductory call to discuss your plans, learn more about the programme and see whether it’s the right fit: Email · WhatsApp
Operational Excellence & Productivity
Build the capability to consistently deliver the quality and reliability your customers expect while improving the efficiency of your operations.
Ideal for: Businesses that want to strengthen the processes, systems and operational discipline needed to deliver consistently, improve performance and build a foundation for sustainable growth.
Duration: 12 weeks
Investment: US$ 950 | KSh 95,000
Coming Soon
Validate Your Business
Test your business idea, assumptions and commercial viability before committing significant time, money and energy to building it.
Ideal for: Aspiring entrepreneurs and existing business owners who want to assess a new business idea, test its commercial potential and make an informed decision before investing significant resources.
During this Journey: Test your business idea against the realities of the market. Engage with potential customers, assess demand, develop your offering and examine whether your proposed business model can be commercially viable before committing significant resources.
Investment: US$ 795 | KSh 95,000
Payment in instalments available
Interested in this Journey?
Request an introductory call to discuss your plans, learn more about the programme and see whether it’s the right fit: Email · WhatsApp
Life Transition Journeys
Designed around major transitions in your entrepreneurial life.
Sometimes the challenge isn’t only the business itself but the transition you’re making as an entrepreneur. These Journeys recognise that different starting points require different guidance, reflection and support.
From Employee to Entrepreneur
Make the transition from employment into entrepreneurship, building on the experience, skills and resources you already have while developing the capabilities and plans needed to establish and run your own business.
Ideal for: Professionals who want to move into entrepreneurship with greater confidence, making thoughtful decisions about their opportunity, preparation and path forward.
During this Journey: Work through the transition from employment to entrepreneurship, from assessing your business opportunity and personal readiness to planning your finances, developing and validating your business model, and preparing for the personal and practical changes that come with leaving employment and running your own business.
Duration: 3 or 6 months – you choose your pace
Investment: US$ 795 | KSh 95,000
Payment in instalments available
Interested in this Journey§?
Request an introductory call to discuss your plans, learn more about the programme and see whether it’s the right fit: Email · WhatsApp
The Second Act
Create a new chapter by transforming your life experience, professional expertise and personal passions into a business with meaning and purpose.
Ideal for: Experienced professionals and senior leaders in corporate approaching or entering retirement who are considering entrepreneurship as their next step, whether pursuing a longstanding idea or exploring a new opportunity.
During this Journey: Explore how your personal interests, professional experience and ambitions can become the foundation of a new business. Develop and test your business concept, assess its commercial potential and work through the practical and personal decisions involved in turning a longstanding ambition into a new entrepreneurial venture.
Duration: 3 or 6 months – you choose your pace
Investment: US$ 795 | KSh 95,000
Payment in instalments available
Interested in this Journey?
Request an introductory call to discuss your plans, learn more about the programme and see whether it’s the right fit: Email · WhatsApp
Taking Over the Family Business
Navigate the transition of leadership while preserving what has been built and preparing the business for its next chapter.
Ideal for: Current or future leaders preparing to take on responsibility within an existing family business.
Duration: 3 or 6 months – you choose your pace
Investment: US$ 950 | KSh 95,000
Coming Soon
Custom Business Journeys
A Journey designed around your business – not every business goal fits neatly into one of our existing programs.
Designed around your business
Perhaps you’re preparing to enter a new market, rethinking your business model or facing several challenges that need to be addressed together.
A Custom Business Journey allows us to develop a programme around your particular situation, bringing together relevant learning, exercises and personalised coaching.
Together, we identify:
Where your business is today
Understanding your current position, challenges and opportunities.
What needs to change
Identifying the capabilities, decisions and actions needed to move forward.
Where you want to go
Clarifying your ambitions and the outcomes you want to achieve.
How to get there
Creating a structured pathway with the right learning, exercises, support and accountability.
Is a Journey right for you?
Our Journeys support entrepreneurs at different stages, from developing a business idea to improving an established business or preparing for an important transition. There are many ways to develop a business, and a structured, individually guided Journey is not necessarily the best option for everyone.
A Journey could be a good fit if:
You have a goal but aren’t entirely sure how to achieve it. You want to understand where to focus and work through the decisions involved.
You want to develop your own business capabilities. You’re prepared to work on your own business or business idea, rather than simply studying examples, and become better equipped to make decisions as your circumstances change.
You value personal guidance and an independent perspective. You want someone who will ask difficult questions, challenge your conclusions and help you consider alternatives, while leaving the decisions to you.
You want to develop your own business capabilities. Your goal isn’t just to resolve today’s challenges, but to become better equipped to make decisions as your circumstances change.
A Journey may not be the right starting point if:
You mainly want to strengthen your knowledge of one business topic. An individual Business Chapter may offer everything you need.
You need an immediate, well-defined problem solved or a solution implemented. A consultant or hands-on specialist may be more appropriate.
You’re looking for someone to tell you exactly what to do. Your coach brings guidance and alternative perspectives, but doesn’t replace your own judgement or responsibility for the business.
Your main priority is networking or learning alongside other entrepreneurs. An accelerator, incubator or classroom-based programme may offer more of what you’re looking for.
How we designed the learning
We’ve designed our learning to help you develop your understanding through different encounters with an idea: first learning about it, then recognising it in practice, and finally working through what it means for your own business.
1. Discover – You start with the theory
The content explains a concept or introduces a different way of looking at a business issue. It may be something you’ve never considered before.
2. Recognise – You see it in a different context
Through examples, practical situations or your chosen Virtual Business Buddy, you begin recognising how the idea works and where it might be relevant.
3. Apply – You work through what it means for your business.
Exercises encourage you to investigate your own situation, examine alternatives and make decisions. Through coaching and your developing Business Project, you may return to earlier ideas with a better understanding of your business.
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As you work through different aspects of your business, you may also start recognising connections you hadn’t noticed before. Something you discover about your customers may change how you think about your operations. A decision that seemed sensible on its own may look different when you consider its implications elsewhere in the business.
Over time, you’re not only developing individual capabilities. You’re developing a better understanding of how your business works as a whole.
What is included in a Business Journey?
Each Journey brings together structured learning from relevant Business Chapters, practical exercises, personalised coaching and guidance, and your own Business Project.
Throughout the programme, you apply what you’re learning to your business or entrepreneurial plans. Your exercises, findings and coaching conversations contribute to the Business Project you develop over the course of the Journey.
The duration and specific focus depend on the Journey you choose.
Transformation happens through application
Business transformation happens when new ideas are tested, challenged, refined and applied to real decisions inside your business.
That is why every Business Journey combines structured learning with practical application and personalised support. Throughout the programme, you work on your own business, receive guidance as you progress, and connect each step to a larger business objective.
Whether your goal is becoming more profitable, improving operational performance, preparing for investment or navigating a major entrepreneurial transition, every Journey is designed to help you move from understanding concepts to creating meaningful change.
Learning is only the starting point. The real value comes from the moments when new insights change the way you see your business and the decisions you make because of it.
A Glimpse Into the Exercises
Throughout a Journey, you’ll work through practical exercises that help you investigate your own business, apply what you’ve learned and develop your thinking around the decisions you’re facing.
Frequently Asked Questions
A few things you may be wondering before starting your Journey.
What is included in a Business Journey?
Each Journey combines structured learning, practical exercises, guidance and support around a specific business objective. You will work on your own business throughout the programme, applying concepts directly to your decisions, challenges and opportunities.
How is a Business Journey different from a typical business course?
A Business Journey is designed around application, not only learning. You are guided through a structured pathway, working on your own business, reflecting on key decisions and receiving support as you translate insights into action.
Do I need an existing business to join?
It depends on the Journey.
Some Journeys are designed for entrepreneurs with an existing business who want to strengthen and grow. Others support people earlier in their entrepreneurial journey, including those validating an opportunity or transitioning into entrepreneurship.
How do I know which Journey is right for me?
If one Journey clearly matches your situation, you can explore that pathway directly. If you are unsure, or your business situation does not fit neatly into one category, we can help you identify the right starting point through a discovery conversation.
How much time should I expect to invest?
A Business Journey is designed to fit alongside running your business, but it does require active participation. You should expect to set aside regular time for learning and reflection, completing exercises, and applying what you are working on to real decisions in your business.
There is no single amount of time that determines success. The more actively you engage with the Journey and apply it to your business, the more value you are likely to get from it. The exact commitment will vary depending on the Journey and your situation.
Can I participate while running my business?
Yes. The Journeys are designed for entrepreneurs who are actively building their businesses. The purpose is not to step away from your business, but to use your own business as the foundation for learning and improvement.
Is coaching or personalised support included?
Yes. Every Business Journey includes personalised guidance and support throughout the process.
You are not given a formula or told what decisions to make. Your business, your context and your ambitions are unique. Our role is to walk alongside you, helping you ask better questions, challenge assumptions and find the right solutions for your business.
Every Journey is designed around application, reflection and progress. The goal is not simply to complete learning materials, but to use new insights to make better decisions and strengthen your business.
Can I create a Custom Business Journey?
Yes. Some businesses face challenges or opportunities that do not fit neatly into a predefined pathway. In those cases, we design a Journey around your goals, current situation and priorities.
Can my co-founders or team members participate with me?
Yes. If you are building a business together, up to three people from the same business can participate in a Business Journey together.
Working through the Journey as a team can help founders and key team members build a shared understanding and make better decisions together.
For larger teams or organisations looking to develop multiple entrepreneurs or employees, we offer customised programmes designed around your specific needs.
How do I choose between a Business Journey and a Custom Journey?
Standard Journeys are designed around common business challenges and provide a proven pathway for entrepreneurs facing similar situations. A Custom Business Journey is for businesses with more specific challenges, ambitions or circumstances that require a tailored approach.
Can I pay in instalments?
Yes. We offer monthly instalment plans for our Journeys. Standard Journeys can be paid in three instalments, while Custom Business Journeys can be paid in four. Your Journey begins right with the first payment, with the remaining payments spread over the following months.
The work continues beyond the Journey
Throughout your Journey, you develop your Business Project around your own circumstances, challenges and goals.
By the end, you’ll have more than an understanding of the topics you’ve studied. You’ll have worked through the choices facing your business and developed a practical basis for what comes next.
And as your business changes, you can continue to build on what you’ve developed.